Williamsburg Heimishe Bakery by Oneg is the new incarnation of Oneg Bakery.
We changed our name - not our traditional recipes - and with our new partners, we continue to run this classic Jewish bakery in our NYC neighborhood of South Williamsburg, Brooklyn.
Our grandmothers emigrated to Brooklyn after surviving World War II in Hungary. They brought with them their recipes for traditional Jewish bakery staples such as challah bread, babka, rugelach, and hamantaschen cookies along with their dreams to opening a storefront where people might be able to find these comforting favorites. After many years of everyone raving about their recipes, their children and grandchildren finally persuaded them to open their dreamt-of bakery. The family still runs it today, and they continue to bake their grandmothers’ challah, babka, rugelach, and hamantaschen for themselves and the greater NYC metropolitan area.
We are an CRC Kosher bakery.
PRESS
The Absolute Best Babka in New York
“Deep in the heart of Hasidic Williamsburg, this nondescript bakery churns out New York’s most distinctive chocolate babka — sticky as tar; dense with rivulets of wet, fudgy chocolate; heavy as a cinder block and sold by weight. There is nothing subtle about this thing, but you have to admire its sheer audacity — not to mention its fudgy texture and crisp, sugar-crumbed, cookielike crust.”
Amazing Chocolate Bread
“They make a pretty mean Challah, and I believe it's been debated on this board as one of the best in the city."
The Best Chocolate Babka in NYC, 2015 Edition
“One look at the intricate, impossible-to-count folds of dough and chocolate in this babka tell you right away that Oneg Heimishe is the real deal. A kosher bakery popular with South Williamsburg's Hasidic population, Oneg continues to make the heaviest and densest babka on our list. There's a big emphasis on dark, sweet chocolate, which dominates the loaf's flavor, but the overall texture is great—not too heavy. The shiny top is free of streusel and has a pleasant crispness. Some of the innermost layers of dough can get a bit undercooked, but for some people I recognize that's a feature, not a bug. Order it by the pound; the full uncut babka is the length of three standard loaves of bread.”
A Piece of Brooklyn Perhaps Lost to Time
"Spectacular chocolate babka."
"The absurdly chocolatey Babka from the little old school #OnegBakery is one of the best things you can eat in NYC."
Contact Us
LOCATION
From 7/1 - 8/30:
4 WAVERLY Avenue
MONTICELLO, NY 12701
From 9/1 - onwards:
188 Lee Avenue
at Rutledge/Heyward
Brooklyn, NY 11211
HOURS
